A FACIAL FOR YOUR SCALP
Clinically effective Korean haircare for healthier, stronger-looking hair from root to strand.



THE ESSENTIALS
Experience the power of time-tested Korean remedies and advanced haircare science to rejuvenate the scalp for thicker, stronger-looking hair with optimal regrowth potential.

Korean Scalp & Hair Rituals Reimagined
We believe scalp health is the foundation for strong, lustrous hair and by marrying the wisdom of Korean tradition with the innovation of modern science, we deliver transformative formulas that nourish the scalp, help stimulate healthy growth, and promote visibly thicker, fuller, more resilient-looking hair.
Clinically proven to improve hair fullness after 90 days*


Clinically-Tested Safety-Tested Dermatologist-Tested Paraben-Free Sulfate-Free Silicone-Free Vegan Cruelty-Free
A Facial For Your Scalp™
Just like a facial for your skin, our products and rituals focus on the scalp with constant care and rejuvenation. Our formulations combine traditional Korean botanicals with clinically proven ingredients to exfoliate, nourish and strengthen — promoting visibly thicker, fuller, and healthier-looking hair.
Korean Herbal Scalp Vitality Complex
Keori-4™: A Testament to Our Heritage
Each BASE-K product harnesses the power of Keori-4, our signature bioactive complex. This advanced blend of time-tested Korean ingredients and technology-based actives work synergistically to offset inflammation and rejuvenate the scalp and hair strands for optimal regrowth potential.

Our 5-Step Ritual
Inspired by the Korean Headspa
Release tension and encourage increased circulation at the source with a soothing scalp massage designed to prepare it for treatment.
Achieve the optimal scalp environment for natural regrowth and renewal activities through gentle exfoliation.
Carefully crafted to complement your unique way of being you, we strive to bring a touch of inspiration to your life.
Support the scalp and hair's natural recovery process while encouraging natural regrowth potential and vitality.
Embrace the full experience as an act of self-care that encourages the protection of both the scalp and hair and mindful well-being.

THE BASELINE
Your definitive guide to the foundation of healthy hair; scalp-first care.